AI Visibility Checker for Personal Injury Law Firms
Score your firm’s AI visibility in under two minutes: answer 11 yes or no questions about the structural signals AI answer systems actually read, and see your score, your percentile against 1,005 top ranking US personal injury firms, your authority band, and the exact gaps to close, instantly and with no email gate.
Free. No email. Runs entirely in your browser.
Answer each question about your firm’s website as it is today. Unanswered questions count as missing until you finish all 11. The checker scores you on the 11 question Personal Injury Organic Authority Engine (PIOAE) audit, the same audit I ran across 1,005 Page 1 firms.
Pillar 1 · Technical Stability (can AI crawl and render you)
1Do your key pages actually rank on Google Page 1 for their target queries?Indexed, substantive pages that earn a ranking, not thin or orphaned pages.
2Does your site reach its largest content in under 1.5 seconds on mobile?Mobile LCP. The 1,005 firm median was 5.5 seconds; Google’s “good” bar is 2.5s, the framework target is 1.5s.
3Is valid, current structured data present across the site?Organization, Attorney, and Person schema that validates, not broken or absent markup.
Pillar 2 · Intent Capture (do you answer the query network)
4Does each practice area have its own dedicated, substantive page?A real page per case type, not one lumped “practice areas” list.
5Do your informational guides link into your intake and case pages?A bridged funnel from “what is my claim worth” content to the page that signs the case.
6Do you cover the full question network around each case type?Sub-topics, FAQs, and the dozens of ways an injured person phrases a question, not just the head term.
Pillar 3 · Authority Reinforcement (what AI answer systems trust)
7Does a Knowledge Panel or verified entity show for your firm or lead attorney?The entity panel on a brand name search. Only about 3.5% of PI firms surface a person-entity panel.
8Do your pages cite on-topic, authoritative sources?Real legal and primary citations, not generic or off-topic links. Only 11.1% of firms’ cited domains were on-topic.
9Do your attorneys have deep, credential-rich bio pages?A real bio with credentials, cases, and authorship, not a name and a headshot.
Pillar 4 · Case Acquisition (converting the visibility)
10On mobile, is the page built to convert, with a fast path to contact?A visible call button and clear intake path, a function-first layout, not a brochure.
11Is there a working, trustworthy intake form, not just a phone number?A YMYL-appropriate intake form that actually submits and sets expectations.
0/ 11 PIOAE
Answer the 11 questions above to see your score, band, and percentile.
This checker scores the 11 question PIOAE structural audit I published, not an official Google or AI-provider metric. It is a self-serve diagnostic of the signals AI answer systems read, not a guarantee of citations, rankings, or signed cases.
An AI visibility checker for personal injury law firms scores whether AI answer systems, Google’s AI Overviews and AI Mode, ChatGPT, Perplexity, can find, read, and trust your firm enough to name it. Most tools invent a score. This one runs on the Personal Injury Organic Authority Engine, the 11 question structural audit I built and ran across 1,005 US personal injury firms that already rank on Google Page 1. Below the tool, I explain the 11 signals, why almost no firm is built for AI answers yet, and the fixes that move your score the most.
Answer the 11 questions above about your firm’s website as it renders today, not as you wish it looked. The checker marks each signal present or absent, sums them into a 0 to 11 PIOAE score, places that score against the 1,005 firm benchmark, and returns your authority band and a prioritized fix list.
Use it in this order:
Answer each question honestly from what your site actually does. If you are unsure, the honest answer is almost always no, because the signal is probably not built.
Read your score, your percentile, and your band. The band tells you whether you are Absent, Underbuilt, Leaking, or Authority Built against the real distribution.
Work the fix list top down. It orders your gaps by pillar, starting with Technical Stability, because a signal AI cannot crawl is a signal it never scores.
Re-run it after each fix to watch your score and band move.
The score renders in your browser. Nothing you enter is sent anywhere, and there is no email wall before the result. “A checker that gates your own score behind a lead form is not a diagnostic, it is a trap,” I tell every marketing director who asks why this one skips the form.
What the Checker Measures: the 11 PIOAE Signals
The checker measures 11 binary signals grouped into the four pillars of the Personal Injury Organic Authority Engine, each worth one point, summed into a score from 0 to 11. I defined and tested these 11 in my 2026 PI SERP Authority Report, and the checker applies the same audit to your firm that the study applied to 1,005 ranking firms.
The four pillars, and what each one tells an AI answer system, are below.
The four PIOAE pillars and what each signals to an AI answer system
Pillar
Questions
What it tells an AI answer system
Correlation with total authority
Pillar 1, Technical Stability
Index footprint, mobile render, schema
Whether the answer can be crawled, rendered, and parsed at all
Whether your content answers the real question network
0.40
Pillar 3, Authority Reinforcement
Knowledge Graph entity, topical citations, attorney bio depth
Whether a trustworthy, recognized source stands behind the answer
0.20
Pillar 4, Case Acquisition
Function-first mobile layout, YMYL intake form
Whether the visit converts once an answer sends it to you
0.14
The correlation column is from my 1,005 firm data: Pillar 1 carries the most traffic-predictive weight, which is why the fix list starts there. The 11 signals themselves pass at very different rates across the ranking field.
The 11 Signals, Ranked by How Often Page 1 Firms Pass Them
Page 1 personal injury firms hold the 11 signals at wildly different rates, from 75.5 percent down to 1.5 percent. The chart below comes from the 1,005 firm sample and shows exactly where the vertical is strong and where it is thin.
Worth-to-index footprint (P1)75.5%
Function-first mobile layout (P4)73.1%
Practice-area architecture (P2)44.5%
Clean, current schema (P1)30.0%
Attorney bio depth (P3)18.6%
Knowledge Graph entity (P3)18.1%
Query-network depth (P2)16.3%
Info-to-commercial bridging (P2)11.2%
Topical citation profile (P3)3.2%
YMYL intake form (P4)3.1%
Mobile render under 1.5s (P1)1.5%
The pattern is brutal. Two signals clear 70 percent, and everything that signals real authority to an AI answer, an entity, on-topic citations, deep bios, sits under 20 percent. Only 1.5 percent of ranking firms render fast enough to hit the framework target, and only 3.2 percent carry an on-topic citation profile. These are the signals that decide whether an AI answer trusts you, and almost no one has built them.
Why Most Personal Injury Firms Are Invisible to AI Answers
Across 1,005 Page 1 firms, not one was fully built for AI visibility, 663 were structurally absent, and the median firm scored just 3 of 11. The field is wide open, which is the whole opportunity.
In my 2026 PI SERP Authority Report, I scored all 1,005 firms on this exact 11 question audit. The distribution is the single most important thing on this page, because your percentile is read against it, not against a perfect score.
0of 1,005 firms fully “Authority Built” (8 or higher)
663structurally “Absent” (score 0 to 3)
3median PIOAE score of 11
5.5smedian mobile LCP, 3.7x the framework target
The distribution below shows how the 1,005 firms spread across the 0 to 11 scale. It is skewed hard to the bottom, the mirror image of a healthy field.
270
1191
2282
2893
2184
965
236
57
08
09
010
011
PIOAE score (0 to 11), firm count above each column, n = 1,005
The mode is 3, held by 289 firms, and the curve falls off a cliff after 5. No firm scored above 7. “The vertical is not competitive on AI visibility yet, it is empty, and the firm that builds the signals first owns the answer while everyone else argues about llms.txt,” I tell firms deciding whether this is worth doing now.
Zero firms out of 1,005 were built for AI answers. That is not a warning, it is a window.
Behzad Hussain, Personal Injury SEO Strategist
The Signals AI Answer Systems Weigh Most, and Where the Vertical Is Weakest
You do not win an AI answer by being crawlable alone; you win it by being the source the system trusts. Pillar 3, Authority Reinforcement, is where that trust is built, and it is where the vertical is weakest: 65.1 percent of firms score zero of its three signals. Google’s own patents describe why these signals, not a declared file, decide selection.
First, the system maps a searcher’s question to many phrasings before it selects an answer. Google’s 2023 patent, Generating query variants using a trained generative model, US Patent 11,663,201 B2, describes producing query variants with a trained generative model, which is why your query-network depth (signal 6) matters more than a single head-term page.
Google’s Generating query variants using a trained generative model, US Patent 11,663,201 B2, generates variants of a submitted query with a trained model.
Then authority and trust decide which eligible answer wins. Google’s 2013 patent, System and method for determining topic authority, US Patent 8,458,196 B1, scores a document’s authority on a topic, and Google’s 2013 patent, Search result ranking based on trust, US Patent 8,352,467 B1, ranks results by a measure of trust tied to the entities behind them. These are signals 7 through 9 on the checker, and under 20 percent of firms pass any of them.
Google’s System and method for determining topic authority, US Patent 8,458,196 B1, scores a document’s authority on a topic.Google’s Search result ranking based on trust, US Patent 8,352,467 B1, ties selection to a measure of trust.
The entity signal is the scarcest of all. Google’s 2014 patent, Reputation scoring of an author, US Patent 8,645,396 B2, scores the author behind content, which is exactly the attorney-bio and Knowledge Graph signal most firms skip. In my published Person Entity Confidence Gap study, only about 3.5 percent of 1,005 page-one personal injury firms surfaced a person-entity Knowledge Panel.
Google’s Reputation scoring of an author, US Patent 8,645,396 B2, scores the author behind the content.My Person Entity Confidence Gap study found only about 3.5% of 1,005 page-one PI firms surface a person-entity panel.
The method that works for legal content specifically is documented. The 2024 KDD paper, GEO: Generative Engine Optimization, found optimization lifted visibility in generative engines by up to 40 percent, and that adding statistics helped most in the Law and Government category, which is precisely where a personal injury firm competes. That is a Pillar 3 move, sourced authority, not a technical trick.
The KDD 2024 GEO paper found statistics addition helped most in Law and Government.
AI answers are won on the pillar the vertical ignores: a real entity and sourced authority, not a faster brochure.
Behzad Hussain, Personal Injury SEO Strategist
Reading Your Score Against the 1,005 Firm Distribution
Read your PIOAE score against the real distribution, not against a perfect 11. The median firm scored 3, anything at 7 is in the top handful, and no firm in 1,005 reached 8. A score of 5 already puts you ahead of most of the field.
What is a good AI visibility score for a personal injury firm? A good score is anything at 5 or higher, because that already clears the median of 3 and lands you in the top third of ranking firms. A 7 puts you in the top 0.5 percent, the five “Leaking” firms that are nearly there. The bands below come straight from my 1,005 firm study.
PIOAE authority bands across 1,005 Page 1 US personal injury firms
Band
Score
Firms
Share
Absent
0 to 3
663
66.0%
Underbuilt
4 to 6
337
33.5%
Leaking
7
5
0.5%
Authority Built
8 to 11
0
0.0%
The shape matters. Two thirds of ranking firms are Absent, a third are Underbuilt, five are Leaking, and the Authority Built band is empty. Your checker percentile is read from this real curve, so a score of 4 does not mean 36 percent, it means you already sit ahead of most of the field, because the field is that underbuilt.
You are not chasing an 11. You are trying to be the first firm in your market to reach 8, because nobody has.
Behzad Hussain, Personal Injury SEO Strategist
How to Raise Your AI Visibility Score
Raise your score pillar by pillar, starting with Technical Stability, because a signal AI cannot crawl is a signal it never scores. Then build the authority signals the whole vertical skips.
The fix order is not arbitrary. Pillar 1 carries the strongest correlation with total authority, 0.53, and it is the gate: nothing downstream is scored if the page cannot be crawled and rendered. The sequence that works:
Fix Technical Stability first: earn your index footprint, get mobile LCP toward 1.5 seconds, and ship valid Organization, Attorney, and Person schema.
Build Intent Capture: a real page per practice area, a bridged funnel from guides to intake, and depth across the full question network.
Build Authority Reinforcement, the scarce pillar: a Knowledge Graph entity for your lead attorney, on-topic citations, and deep credentialed bios.
Close Case Acquisition: a function-first mobile layout and a working, trustworthy intake form.
The build sequence, ordered by how much each pillar predicts total authority
Order
Pillar
The first move
Authority correlation
1
Technical Stability
Index footprint, mobile LCP toward 1.5s, valid schema
0.53
2
Intent Capture
A page per practice area, a bridged funnel, query-network depth
0.40
3
Authority Reinforcement
Lead-attorney entity, on-topic citations, deep bios
0.20
4
Case Acquisition
Function-first mobile layout, trustworthy intake form
0.14
Most firms I audit invert this and start with a logo refresh or a new brochure homepage, then wonder why no AI answer names them. “Fix the pillar AI reads first, then the pillar it trusts, and leave the brochure for last,” I tell every firm that wants to start with a redesign. The same four pillars are the spine of the Personal Injury Organic Authority Engine, and the structural evidence behind every number on this page is in my 1,005 firm website study.
Get the Full AI Visibility Diagnostic
The checker scores your 11 signals in two minutes. A full diagnostic verifies each one against your live site, your structured data, your entity status, and your Core Web Vitals, measured against the same PIOAE audit and primary signals on this page and backed by my published studies. Start with a diagnosis of exactly which signals are blocking your firm from AI answers, not a product pitch.
Is the AI visibility checker free, and where does my data go?
The checker is free and runs entirely in your browser. Nothing you enter is transmitted, stored, or emailed. The score, band, percentile, and fix list compute on your device, and there is no lead form between you and your result.
Is the PIOAE score an official Google or AI-provider metric?
No. PIOAE is the Personal Injury Organic Authority Engine, an 11 question structural audit I defined and published after auditing 1,005 US personal injury firms. Google and the AI providers do not publish a visibility score, so this exists to give firms a benchmark grounded in real ranking-firm data rather than vendor opinion.
Does a high score guarantee my firm appears in ChatGPT or AI Overviews?
No. The score measures the structural signals that make AI visibility possible, the leading indicators AI answer systems read, not a guarantee of citations. Appearing in a given answer still depends on the specific question, competition, and timing. A high score makes your firm eligible and trustworthy; it does not command selection.
My score came back low. Is that normal?
Yes. The median firm in my 1,005 firm study scored just 3 of 11, 663 firms were structurally Absent, and not one reached 8. A low score is the field norm, which is exactly why building these signals now is a rare, early advantage rather than a catch-up cost.
