Personal injury SEO, measured in signed cases.
I build the organic system that turns Google searches into signed personal injury cases, for competitive firms in the US, UK and Canada.
How many signed cases did organic bring in last month?
If you can’t answer with one number, your SEO isn’t a system. It’s a monthly report.
Most PI firms past $2M are stuck in one of three patterns:
Rankings are up. Signed cases are flat. Nobody can say why.
The agency report looks great. Intake says the phones are quieter.
Thousands of pages indexed. Maybe 200 bring in real claimants.
One system. Four pillars. Built only for personal injury.
The PI Authority Engine turns your website into an asset that keeps signing cases after the work is done. It runs on one equation.
Ranking State = (Historical Data × Topical Coverage) ÷ Cost of Retrieval
In plain English: prove you’re the authority, on more of what injured people search, with a site Google can read cheaply. That ratio compounds.
Technical Stability
Google reads your site fast and cheaply.
Crawlability, indexation, site architecture, Core Web Vitals and schema.
Intent Capture
Your pages match how injured people actually search.
Practice-area and location pages, search-intent mapping, and no pages competing with each other.
Authority & Entity
Google trusts your firm and your lawyers as the real experts.
Internal linking, entity signals, topical authority, E-E-A-T, and your Google Business Profile: NAP, categories, citations and reviews.
Case Acquisition
Visitors become consultations. Consultations become signed cases.
Conversion paths, page structure, calls to action, intake flow and lead quality.
What you get in week one, and what waiting costs.
See the work first
- Redacted growth roadmap from a live $14M firm engagement.
- Redacted Query Network map (4 practice areas, 187 nodes).
- Redacted Worth-to-Index ratio screenshot.
- 90-second Loom walkthrough of the Diagnostic.
- Sample week-1 vendor review memo (Strategist tier).
Research behind the method
- ORCID. Registered researcher ID for academic citation.
- SSRN. Preprint repository for semantic SEO papers.
- Zenodo. Open-research deposit (CERN-hosted, DOI-issued).
- ResearchGate. Peer-network credential.
- Built on Google patents, semantic SEO research and a 500-firm PI dataset.
The cost of waiting
Every month you wait, a competitor banks another 30 days of authority. Authority compounds. The firm that fixes its structure in Q1 outranks the firm that does it in Q4, even if the second firm spends more.
The gap doesn’t close on its own. It widens.
5 questions to ask any SEO agency. Wrong answers mean walk away.
How many signed cases came from organic last month?
No number? Walk away.
When did you last audit our schema, specifically for personal injury?
Never? Walk away.
What’s our worst-performing practice-area page, and why?
No answer? Walk away.
Three ways to work together. Most firms start with the Diagnostic.
The Diagnostic finds what’s broken. The Growth System fixes it. The Strategist owns the plan across every vendor you already have.
PI SEO Diagnostic
$4,500 · delivered in 7–10 days · 60–90 min walkthrough
Within 7–10 days you’ll know exactly why you’re not ranking for the cases worth signing.
A clear, prioritized roadmap, or you don’t pay.
Book the Diagnostic ($4,500) See what’s includedPI Authority Growth System
$5K–$12K/mo · 6–12 months ideal · 3-month minimum
The monthly engagement that turns rankings into signed case inquiries. Planned around the four pillars, not the calendar.
Apply for partnershipFractional PI Search Strategist
$10K–$15K+/mo · 3-month minimum · only 2 firms at a time
One accountable owner of your organic case flow, across every vendor, page and quarter.
See the Strategist engagementWhich one fits
- Can’t say what’s broken? Diagnostic
- Have an agency but no system? Growth System
- Several vendors, no one in charge? Strategist
Three steps. Two are free.
Take the Scorecard
90 seconds. 12 yes/no questions across the four pillars. You get a PDF and an 8-minute Loom by email right away.
Book the Diagnostic
7–10 days. A roadmap that names exactly what’s broken, or you don’t pay.
Choose what’s next
Growth System or Strategist. With the Diagnostic in hand, it’s an easy decision, not a guess.
Questions partners ask before the first call.
Why is the Diagnostic $4,500 and not a free call?
A free call gets you a sales pitch. The Diagnostic gets you a 10-day deliverable: technical findings, structural gaps, authority audit, and a prioritized roadmap. The price filters for partners who already know what generic SEO has cost them.
Do you guarantee rankings?
No. Any vendor who guarantees rankings is either lying or doesn’t understand the index. What I guarantee is a clear, prioritized roadmap · or you don’t pay for the Diagnostic. The work after that is structural, not promissory.
How long until we see signed cases from organic?
Structural fixes show up in the index within 4–6 weeks. Authority compounding shows up in case-quality lift around month 4–6 for most firms past $2M. Firms that ship structure in Q1 typically see steady case-flow by Q3.
Will you work with our competitors?
No. Growth System is one firm per metro. Strategist tier is capped at two engagements globally. Diagnostic is one-time and not a competitive commitment, but if a Growth System engagement begins in your metro, your competitors don’t get access until that engagement closes.
What if our current agency wants to stay involved?
The Strategist tier is designed for exactly that. The agency executes. I own the strategy and review their work against the four pillars. Most engagements at this tier begin with the agency in place; some end with a different agency, some end with the same one performing better.
Do we own the work?
Yes. Every artifact · roadmap, audit, schema specs, Query Network maps · is yours. No retained IP, no platform lock-in, no proprietary dashboards. The work moves with you if our engagement ends.
Why personal injury only?
Because the SERP for PI is the most expensive vertical in search, and the structural patterns that win it don’t generalize to other practice areas. PI-only depth produces a method an entity is recognized for. PI-only depth is also why I can decline competitors of yours.
What if we’re outside the US, UK, or Canada?
I work in those three jurisdictions only. The legal framing, claimant search behaviour, and authority signals diverge enough beyond them that the method would have to be re-engineered. If you’re outside the three, I’ll say no.
Personal injury SEO guides
Every framework behind the Engine, written out in full. Browse the complete Personal Injury SEO Guides library, or start with one of these.