Behzad Hussain is an SEO Consultant and Founder of Rank Brilliance; an SEO Agency, where he provides Search Engine Optimization services to the businesses to increase organic traffic and revenue.
Behzad Hussain follows Koray Tuğberk GÜBÜR and is a Semantic SEO Expert and Topical Authoritu Consultant based on Semantic SEO principles and Topical Authority Framework introduced by Koray Tuğberk GÜBÜR. Behzad is a Certified Semantic SEO Expert from Koray Tuğberk GÜBÜR and is part of Koray Tugberk GUBUR’s Private Communities where every discussion revolves around Semantic SEO Implementation, Optimisation & Results. Behzad is also a Cohort Leader in Holistic SEO community of Koray Tuğberk GÜBÜR.
Behzad loves testing Schema.org Structured Data Markup JSON-LD Implementation. Behzad loves reading Google Patents, Bill Slawski work and Koray Tugberk GUBUR case studies. Behzad focuses on Semantic Search Engine, Entity SEO, Google Knowledge Graph Creation, Brand SERP and Online Reputation Management.
Behzad Hussain follows Olaf Kopp’s SEO Thought Leadership Community where Google Patents and Research Papers are rigorously discussed for implementation.
Behzad Hussain has been born on 6th September 1991. He has graduated from Punjab University, Lahore, Pakistan.
Fixing SEO Challenges That Keep Businesses Stuck
Behzad Hussain offers SEO Consultancy services to business owners. Behzad helps businesses grow with Semantic SEO and Topical Authority by focusing on reducing Cost of Retrieval for the search engines. Behzad builds SEO strategies covering all areas of SEO including On-page Content Strategy, Off-Page Authority Link Building Planning and Technical SEO optimization along with Structured Data Markup implementation.
Behzad helps business owners solve their toughest SEO challenges. Whether it’s driving the right organic traffic, reducing acquisition costs, or increasing leads & sales, Behzad can develop practical strategies that make a tangible impact for explosivce growth.
Behzad is a go-to expert in Structured Data Markup implementation and helps businesses implement the right Schema Markup on the website. Behzad deploys Schema Markup for Online Reputation Management by connecting the right attributes with personal or business’ brand Entity.
Identifying the hidden opportunities and bottlenecks in your website holding back growth.
Planning a fully customized SEO Strategy based on the findings of SEO Audit.
Creating a comprehensicve Topical Map to publish a Semantic Content Network on the website.
Preparing Content Briefs for Writers with thorough topic research, SERP analysis & competitors’ analysis.
Creating high authority contextual backlinks and brand mentions for the business.
Resolving rendering and indexing issues, optimizing Core Web Vitals.
Helping brands and businesses get popularity over the internet leading to Knowledge Panel.
Behzad Hussain is an expert in his SEO services with phenomenal results and achievemnets.
Results speak loder than claims.
219% Increased in Ranking Keywords - Ranking Keywords doubled without Backlinks - Behzad Hussain SEO Results
Gaming Niche Website Impressions Increasing on Every Core Update
Impressions Increased after Content Configuration on December Core Update
Impressions' Increase shown on Last 3 Months' GSC Report of Gaming Client
Waste Management Niche Service Page having High Search Demands
December Core Update Increasing Impressions for digital marketing services website
Yes, Behzad Offers online appointment for SEO Consulting. His clients from USA, UK, CA, NZ, and other countries book an online appointment over Calendly link, and attend consulting calls over the Google Meet & Zoom (NYSE:ZM) software.
Yes, Behzad is a Technical SEO Consultant. His knowledge & experience about optimising Core Web Vitals and studying Google Patents make him an expert in Technical SEO.
In Technical SEO consulting, Behzad knows about solving Website Technical SEO issues with the help of various tools like ScreamingFrog, Ahrefs, Semrush, Moz that makes Behzad a go-to technical SEO expert.
In Technical SEO, Behzad knows about the Technical SEO concepts both theory and practical application, and the list are given below:
The above are some of the Technical SEO concepts that Behzad Hussain practises in daily professional life. All of the above Technical SEO Concepts are related to Semantic SEO too.
Yes, Behzad Hussain is a certified Semantic SEO Consultant, and Recommended by Koray Tuğberk GÜBÜR in Topical Authority Course. The Certificate number is 352a56c4. Behzad provides consultancy about Semantic SEO for companies across the world, regarding Topical Maps, Content Briefs, Semantic Content Writing and Content Configuration as per Koray’s Framework. Behzad combines his knowledge of Semantic SEO with Schema markup code (Schema.org) to create good Information Retrievals(IR) Zone.
The following image shows Behzad Hussain’s certification as a Semantic SEO Expert.
Behzad Hussain Semantic SEO Expert certificate from Koray Tugberk Gubur
Proven SEO Strategies derived from Google Patents, Research Papers & rigorous testing.
Koray’s Framework: Proven strategies recommended by Koray Tuğberk GÜBÜR for long-term SEO success
User-context-based search engine - Google Patent US09449105
Structured entity information page - Google Patent US11706318
Predicting site quality - Google Patent US09767157
Search result ranking based on trust - Google Patent US07603350
Anchor text summarization for corroboration - Google Patent US09208229
Knowledge panel - Google Patent US09477711
Presentation of Local Results - Google Patent US20080172374A1
Generating a semantic search engine results page - Microsoft Patent US_2024256622_a1
Generating elements of answer-seeking queries and elements of answers - Google Patent US10592540
Following are the questions frequently asked about Behzad Hussain; SEO Consultant, and about his SEO Consultancy Services.
Yes, Behzad Hussain offers Semantic SEO services to selected businesses that have proper business setup and want long-term SEO results.
Semantic SEO is an advanced approach to search optimisation that focuses on the meaning and context behind search queries and content, rather than just matching individual keywords. In practical terms, semantic SEO means creating content around topics and entities (people, places, concepts) and addressing the intent of searchers, instead of obsessing over one exact keyword phrase. As an example definition: “Semantic SEO is the strategy of creating content for topics instead of just keywords. It focuses on understanding search intent and providing comprehensive, high-quality information that addresses the user’s needs.” This approach considers the relationships between words and the broader context of a query.
Traditional SEO (often called “old-school” SEO) typically revolved around selecting a primary keyword and optimizing a page heavily for that term – including it in the title, meta tags, many times in the text, etc., sometimes to the point of keyword stuffing. Rankings were largely about keyword frequency and getting links. Semantic SEO differs by acknowledging that Google’s algorithms have evolved: the search engine doesn’t just count keywords on a page anymore; it actually tries to understand what the page is about and how well it answers the query. Since Google’s Hummingbird update in 2013, and later enhancements like RankBrain and BERT (natural language processing models), Google can interpret synonyms, context, and user intent much better.
Here’s how semantic SEO contrasts with the traditional approach:
In simple words, Semantic SEO is about optimizing for meaning, not just wording. It’s the difference between teaching a subject vs. just repeating a word to get attention. This approach aligns perfectly with how search engines now rank pages – they reward content that demonstrates depth, relevance, and clear context. As a result, semantic SEO techniques often lead to higher rankings because you’re effectively “speaking Google’s language.” For instance, by covering related subtopics and synonyms, you increase your chance to rank for those variations and appear for a wider array of searches. It’s a more holistic, user-centric form of SEO, as opposed to the formulaic keyword-centric strategies of the past.
Semantic SEO is important for higher Google rankings because Google’s algorithm itself has become semantic. In other words, Google now aims to understand the context, intent, and topical relevance of content almost like a human would. Optimising semantically helps your content align with what Google is looking for in top results. Here are key reasons this approach boosts rankings:
In essence, semantic SEO is important because it aligns your content with Google’s aim to provide the most relevant, high-quality answers to users. Google has openly moved away from pure keyword matching; they even incorporate things like the Knowledge Graph (which is entity-based). To rank higher, your content must send strong relevance signals about the query’s intent. By using semantic SEO techniques – like topic clustering, entity association, and thorough coverage – you’re giving Google exactly what it wants to see in a top result. The outcome is that your pages stand a much better chance of ranking on page 1, and staying there, compared to pages still stuck in the old paradigm.
Entity-based SEO is an optimisation approach that centres around entities which in SEO terms means things that are singular, unique, and well-defined. An entity can be a person, place, organisation, product, concept, etc. (for example, “Toronto”, “Behzad Hussain”, “Eiffel Tower”, or “Bitcoin” are all entities). Instead of focusing only on keywords, entity-based SEO aims to help search engines recognize the specific entities your content is about and the relationships between those entities. It’s about giving meaning to the words on your page in a way that search engines (like Google with its Knowledge Graph) can clearly understand.
In practice, here’s how entity-based SEO works and why it’s different:
In simple words, entity-based SEO works by aligning your site with how search engines model knowledge. Instead of just saying “We sell apple juice” and hoping for the best, an entity-focused approach would ensure the page is understood as about the beverage made from the fruit apple, perhaps using schema to mark it as a Product with “Apple” as an ingredient, and including context like nutrition facts (so Google knows it’s consumable, not a tech product). This approach has become important as search engines have evolved to deeply understand searcher intent and query context beyond literal keywords. By optimizing for entities and their context, you make it easier for Google to confidently match your content to relevant searches, improving your chances of ranking and appearing in rich results.
Topical authority refers to your website’s ranking state when your website is able to outrank authority sites for a certain period of time with the help of optimised semantic content networks by increasing contextual coverage and meanwhile reducing cost of retrieval for search engines. Topical Authority is truly defined and populated by Koray Tugberk GUBUR through his Topical Authority Course. If search engines determine that your site comprehensively covers a topic with trustworthy, high-quality content while reducing the cost of retrieval as compared to your competitors, the search engine considers you a “go-to” authority for that topic. In SEO terms, a site with strong topical authority can rank more easily for content in that subject area, often with less effort, because Google trusts that site as a knowledgeable source. One way to describe it: Topical authority is achieved when a site fully covers a topic as a whole, rather than focusing on just individual keywords. It’s about depth and breadth of coverage in a content niche.
Why it matters:
To achieve topical authority, you typically need a content strategy that maps out all the important subtopics and questions within your niche and systematically addresses them. It’s not a quick win; it’s a commitment to being the best source on that topic. When done correctly, the payoff is that Google may rank many of your pages highly, even with fewer backlinks or less “classic SEO,” because it trusts your authority. As Search Engine Journal put it, with topical authority, you can increase rankings and improve organic traffic – more high-quality, informative articles lead people (and Google) to trust your site as an authoritative resource.
Building topical authority is a systematic process that involves covering content your business model comprehensively and strategically. Here’s a step-by-step approach to build topical authority with content:
By following these steps – research, organize, create, interlink, and be cheaper for cost of retrieval than yout your competitor – you gradually establish yourself as a topical authority.
Keep in mind, topical authority isn’t built overnight. It might take dozens or even hundreds of pieces of content, carefully crafted and optimized, to cover a broad topic area. Consistency is key; if you continuously add valuable content in your niche, Google will take note. One milestone is when your site starts ranking for many long-tail searches (indicating Google sees your content as broadly relevant). Eventually, your site can “own” the topic – which means almost any new content you publish in that domain has a head start in rankings because you’re already deemed authoritative. It’s hard work upfront, but the payoff is a powerful, defensible search presence.
Koray’s Framework is a comprehensive system for executing semantic SEO at a very advanced level involves using data-driven analysis of user behavior and language to build semantic content network. In simpler terms, Koray’s approach gathers a vast amount of data about how users search (through query patterns, user intent mapping, etc.) and identifies the key entities and their relationships within a topic. By analyzing query networks and the popularity of certain entity combinations, the framework helps SEO practitioners figure out how different concepts are connected in Google’s eyes. It leverages things like local proximity of entities (for example, understanding that certain topics are closely associated within a region or context) and lexical semantics (how words co-occur and relate) to determine an optimal content structure.
The framework then guides the creation of a semantic content network; essentially a structured set of content pieces (and pages) that comprehensively cover a topical domain and are interlinked in a way that mirrors semantic relationships. The goal is to organize and configure data semantically so that your site achieves a high level of topical relevance and authority. Another goal of Koray’s Framework is to reduce the cost of retrieval of your website to make it cheaper for search engines. In practice, someone following “Koraynese” will create detailed topical maps before writing content, ensure every supporting subtopic is covered, and link them very intentionally.
Koray Tuğberk Gübür is a prominent figure in the SEO world known for pioneering a unique approach to semantic SEO. His framework, often nicknamed “Koraynese”, is a comprehensive system for executing semantic SEO at a very advanced level. The term “Koraynese” was affectionately coined by his community to describe the consistency and uniqueness of Koray’s methodologies.
Key aspects of Koray Gübür’s framework include:
To illustrate, Koray’s framework might involve something like: take a broad topic, break it into 5 category pillars, each pillar has 10 subtopics, each subtopic has 20 user questions – then you end up with a matrix of content to create. Every piece is written with semantic SEO best practices (LSI keywords, entities, schema) and linked in a strategic way. The result is search engines see your site as incredibly relevant and useful for that entire topic cluster.
The term “Koraynese” playfully suggests it’s like learning a new language of SEO. Many SEO professionals, including Behzad Hussain, have taken Koray’s Semantic SEO courses to become certified in this framework and apply these cutting-edge techniques.
Koraynese = Koray’s Semantic SEO Framework which integrates advanced techniques (query analysis, topical mapping, entity relationships) to create semantically-optimised, authoritative content networks. It’s all about making your site the most contextually relevant answer for an entire topic, thereby achieving top rankings and robust organic visibility. This framework has influenced a new wave of SEOs to go beyond keywords and think in terms of topics and entities at a very granular and strategic level.
An SEO consultant is an online marketing professional who specialises in improving a website’s visibility on search engines like Google. They analyse your site and implement strategies so that it ranks higher in search results, making it easier for your target audience to find you. In practice, an SEO consultant’s work can span multiple areas of optimisation:
An SEO consultant’s goal is to boost your organic (non-paid) traffic and help your site become more visible and trusted. SEO’s stay up-to-date on search algorithm changes and best practices (like Google’s evolving emphasis on semantic search and user experience). For example, Behzad Hussain – a consultant with 5+ years of experience, focuses on holistic SEO, including semantic search optimisation, entity-based content creation, and knowledge panel management. By hiring a qualified consultant like Behzad, you tap into expertise that can make your website more accessible, relevant, and competitive online.
Your business’ need of an SEO consultant depends on your business goals and resources. Not every business must hire an SEO consultant but many find it incredibly valuable. Here are a few considerations to help you decide:
You should strongly consider hiring an SEO consultant if search engines are a major gateway to your customers and you lack the specialised expertise to fully optimise your site. A consultant’s insights can be particularly important when you’re launching a new site, expanding to new markets, or struggling to improve your search rankings. On the other hand, if organic search isn’t a big factor in your industry or you have a capable internal team, you might not need a consultant but even then, an occasional outside perspective (via an audit or consultation) can be helpful. Remember, SEO is an ongoing process, and having a knowledgeable partner can significantly enhance your business’s online growth.
SEO consultant costs can vary widely depending on the consultant’s experience, your project scope, and the pricing model they use. Generally, you’ll encounter a few common pricing structures:
Keep in mind that geography and market can influence cost. U.S., Canada, UK, or Western Europe-based consultants often charge more than those in regions with lower prevailing rates. Also, consultants with a strong reputation or niche expertise (such as an entity-based SEO specialist or a technical SEO expert for enterprise sites) may command higher fees due to their specialisation.
Tip: When evaluating cost, consider the value and ROI. A higher-priced consultant who brings expertise in modern strategies (like topical authority building or semantic SEO content structuring) may deliver better returns than a cheaper, inexperienced provider. Always ask what’s included in the fee (number of hours, deliverables, reporting) so you can compare proposals on an equal basis. And be wary of prices that seem too good to be true – extremely low-cost SEO might cut corners or use black-hat methods that could harm your site.
SEO is a long-term investment, and it typically requires a few months to start seeing significant results. On average, you can expect to see initial improvements in 3 to 6 months under a sound SEO strategy. This timeline has been echoed by industry polls of SEO professionals and business owners. For example, in a survey of 3,600+ people conducted by Ahrefs, the majority agreed that it takes a few months for SEO efforts to gain traction.
However, it’s important to understand that “it depends” is a honest answer here – several factors influence how quickly you’ll see results:
In general, patience is key. A reputable SEO consultant will remind you that “there’s no definitive time frame” for SEO results, and they’ll set expectations such that you look for steady progress rather than overnight success. Typically, you might see minor improvements in rankings and traffic after a couple of months (especially for less competitive keywords), more noticeable gains by month 4–6, and significant growth in months 6–12. SEO is cumulative – the efforts you invest build on each other over time. As long as the trend is upward and to the right, you’re on the right track.
Remember, once SEO does kick in, it can pay dividends long into the future. Content you optimised 6 months ago might suddenly hit the first page and stay there, continuing to attract free clicks. So, think of SEO results on a timeline of months and years, not days and weeks.
For most businesses, investing in SEO is highly worthwhile – provided you approach it as a long-term strategy rather than a short-term expense. Here’s why SEO services are often considered a valuable investment:
From a purely financial perspective, numerous businesses report that SEO provides one of the highest ROIs in digital marketing. In fact, SEO often offers a higher ROI than PPC in the long run – one analysis noted SEO’s ROI can be about 25% greater than paid search advertising, due to the sustained organic traffic it generates without continuous ad spend. Of course, results vary by industry and execution. The key is that you need to commit to SEO for the long haul and ensure you (or your consultant/agency) are using ethical, effective techniques (like improving content quality, targeting relevant topics, earning genuine links). When done right, SEO can absolutely be worth it – driving consistent traffic, leads, and sales at a lower acquisition cost than many other channels.
Choosing between an SEO agency and an independent consultant depends on your specific needs, budget, and preferences. Both have pros and cons:
That said, one person can only do so much. If you need a wide range of services (content creation, PR outreach, technical changes, etc.), a solo consultant might struggle unless they have partners or you’re willing to hire multiple freelancers. Check whether the consultant has a network of specialists or if they handle all tasks themselves. Another consideration is expertise breadth: agencies often have cumulative experience across many industries, whereas a consultant has their individual experience. If you find an excellent consultant with a strong track record in your area (for example, a consultant known for **semantic SEO and topical mapping in your niche), that focused expertise can be extremely valuable – you’re essentially hiring a specialist rather than a generalist team.
In terms of quality: Some argue that independent consultants have more incentive to deliver quality results and build relationships, whereas agencies focus on efficiency and volume. As one analysis put it, you often “get more out of a personal, individual SEO consultant versus a profit-driven SEO firm” – consultants stake their personal reputation on your success. Agencies, especially larger ones, might allocate only a fixed number of hours to your project based on your retainer, potentially limiting the effort on your campaign. A passionate consultant may go the extra mile to make you #1 because your success story benefits them too.
Bottom line: If you prefer a dedicated partner who will really know your business, and your budget or project scope is moderate, an independent SEO consultant is a great choice. Look for someone whose expertise aligns with your needs (for example, if you need help with content and schema, a consultant like Behzad Hussain who emphasises Semantic SEO and schema implementation could be ideal). If you have a larger budget, a very broad project, or need a range of marketing services, a reputable SEO agency can assemble the resources to meet those demands. It’s not one-size-fits-all – some companies even use both (an agency for big implementations and a consultant as an advisor). Either way, do your due diligence (as described below in vetting questions) and choose the partner that instills the most confidence.
Finding a good SEO consultant requires some research and vetting. Here are steps and tips to locate a reliable expert, whether locally or online:
Lastly, don’t restrict yourself only to “near me” if the best fit is elsewhere. SEO work can be done remotely with great success. Many top consultants serve clients globally via email, Zoom, etc. Focus on quality and fit rather than physical proximity – though if local knowledge is important (e.g. you need local SEO for Toronto searches), then a consultant from that region could have an edge. In any case, once you do your homework and perhaps check a few references, you’ll be well on your way to finding an SEO consultant you can count on.
When evaluating an SEO expert/consultant, you want to look for a mix of experience, expertise, approach, and professionalism. Here’s a checklist of qualities and credentials to consider:
In simple words, look for an SEO consultant who has verified experience, up-to-date expertise, a transparent and white-hat approach, strong communication, and a genuine alignment with your business goals. For instance, an ideal candidate might be someone like Behzad Hussain – to cite a real example – who has formal training (Certified Semantic SEO Expert under Koray Gübür’s framework), a history of helping clients grow with topical authority, and a consultative style. When you find someone who ticks these boxes, you’ve likely found a trustworthy expert to partner with.
Before hiring an SEO consultant, it’s wise to interview them and ask pointed questions to gauge their competence and fit. Here are some essential questions to ask, and why they matter:
By asking these questions, you not only gather information but also get a sense of the consultant’s communication style and honesty. Pay attention to whether they explain things clearly or resort to buzzwords, whether they seem open and straightforward, and whether they show genuine enthusiasm for helping you. The answers will help you compare candidates and make an informed decision on who is the right fit for your needs.
Telling if an SEO consultant is actually good (as opposed to just talking a good game) comes down to looking for certain signs and evidence of their proficiency. Here are some indicators of a competent SEO consultant:
In essence, an SEO consultant is actually good if they deliver results in a transparent, ethical manner and contribute knowledge to your business. Over a few months, you should see measurable improvements (be it more traffic, better keyword positions, improved site health scores, etc.). You’ll also likely learn a lot by working with them, because they’ll explain their work. If all these things line up – strong referenceable results, clear communication, white-hat methods, data-driven adjustments – you can be confident you have a top-notch SEO consultant on your side.
Yes – there are several red flags that can indicate an SEO consultant (or agency) is not trustworthy or competent. Be vigilant for these warning signs:
In short, a bad SEO consultant often reveals themselves by overpromising, under-delivering (or delivering damaging tactics), and being secretive or unethical. If you detect any of these red flags early, it’s best to pause or terminate the relationship before they do harm. It’s much easier to avoid bad SEO than to recover from it. Always trust your intuition, too: if something feels off or too good to be true, it probably is.
Finding an SEO consultant you can truly trust involves careful vetting and building confidence through each step of the selection process. Here’s how to go about it:
In essence, you find a truly trustworthy SEO consultant the same way you’d find any trustworthy professional: through due diligence, evidence of expertise, honest communication, and sometimes starting small to see them in action. Once you’ve done all of the above, you’ll likely have a strong gut feeling about one candidate. When you reach that point – where the person has good credentials, answered everything well, checked out with others, and showed competence – you can feel confident moving forward and building a long-term partnership. Trust is earned, and good SEOs know this, so they’ll be working to earn yours through each interaction.
Spotting black-hat SEO tactics or identifying a scam agency before you get entangled with them is critical. Here are some ways to recognize if an SEO provider is using unethical methods:
By staying vigilant for these signs, you can spot black-hat SEO tactics early. The sooner you identify them, the better – because you can then cut ties with the agency or consultant before they cause a Google penalty or long-term damage. Remember, if it looks spammy or too good to be true, it probably is. A trustworthy SEO provider will be candid and will avoid anything that puts your site at risk. If you catch one doing any of the above, you have every reason to be concerned about their integrity.
SEO is a field without a single formal certification required, but there are several credentials and indicators of expertise that can signal a top SEO specialist. When evaluating an SEO professional’s qualifications, consider the following:
In summary, there’s no single “must-have” certificate for SEO, but a combination of reputable certifications and tangible experience is what you should look for. A top SEO specialist might present credentials such as: Google Analytics certified, SEMrush SEO certified, HubSpot Inbound certified, etc., alongside a portfolio of SEO successes. The presence of certifications from well-known industry names (Moz, SEMrush, Google) can indicate that the person has a solid foundation in theory, while their work history shows the practical application.
For example, a highly qualified profile could read: “Certified in Advanced SEO (Moz), 5 years experience in SEO with proven case studies, and Certified Semantic SEO Expert under Koray Gübür’s framework.” This blend of credentials and experience would give confidence that the specialist is both knowledgeable and proven. Ultimately, whatever credentials a specialist has, ensure they can also translate those into real-world insight for your project – that’s the true mark of a top SEO professional.