Three engagements. One Engine. Pick the one that matches your stage.
One strategist, one method, three rooms. The Diagnostic answers what’s broken. The Growth System builds the fix. The Fractional Strategist owns the strategy across every vendor you already have. Personal injury exclusive. US, UK, and Canada.
Every engagement runs the same four-pillar Engine.
The PI Authority Engine is the structural method underneath all three offers. The pillars do not change between engagements. What changes is how much of the system the engagement owns.
Technical Stability
Your site is cheap and fast for Google to read.
Intent Capture
Your pages match the way real claimants search.
Authority & Entity Reinforcement
Google recognizes your firm as a real entity with real expertise.
Case Acquisition Optimization
Ranking becomes signed cases, not traffic graphs.
Three rooms. One door each.
No menu, no à la carte, no tiers-within-tiers. Each engagement answers one specific question a partner is asking when they walk in.
PI SEO Diagnostic
In 10 days, you’ll know exactly why your firm isn’t ranking for the cases worth signing, or you don’t pay.
Best fit: you can feel the problem but you can’t name it. One-time, no commitment beyond the deliverable.
See the Diagnostic →PI Authority Growth System
The monthly retainer that turns ranked pages into signed case inquiries. Built around the four pillars, not the calendar.
Best fit: you have a vendor but no system. One firm per metro, no competitor overlap.
Apply for Partnership →Fractional PI Search Strategist
One accountable owner of your firm’s organic case acquisition, across every vendor, every page, every quarter.
Best fit: you have multiple vendors but no owner. Strategy sits with one senior; agencies keep executing.
See the Strategist engagement →Three questions. Three answers. No menu wrestling.
The fastest way to route yourself. Read the row that matches the sentence you’d say in the first 60 seconds of a fit call.
If two rows feel true, the answer is the higher tier. Partners who tell themselves “we’ll figure out the system later” almost always end up at the Strategist tier a year later than they should have.
What partners ask before picking the door.
Questions specific to the three-engagement ladder itself. Offer-specific questions live on each child page.
Why three offers and not a single retainer?
Because three different partners walk in the door. The partner who can’t name what’s broken is not the same buyer as the partner who has a vendor but no system, and neither is the partner who has four vendors and nobody owning the strategy. Forcing all three into one retainer means two of them get the wrong shape of engagement.
Do I have to start with the Diagnostic before moving to Growth or Strategist?
No. The Diagnostic is the cleanest entry when you can’t name the problem yet. If you already know the problem (you have a vendor and you can describe exactly what’s missing, or you have multiple vendors and you need an owner), you can engage Growth System or Strategist directly. About a third of partnerships skip the Diagnostic.
Can I move between engagements?
Yes, and most do. The most common arc is Diagnostic → Growth System at month 1 or 2 (the Diagnostic deliverable becomes the first quarter of the retainer), then Strategist at month 12 once the firm is large enough to have multiple vendors. Roughly 60% of Growth engagements convert into Strategist at the 12-month mark.
What’s the difference between Growth System and Strategist · they look similar in price?
Growth System is execution-led: I run the four pillars inside your firm, one firm per metro. Strategist is governance-led: I own the strategy across every vendor you already have, and your existing agencies keep executing under that strategy. Growth replaces the agency; Strategist sits above the agency. Different problem, similar price band because both require senior time.
Will you work with our existing agency?
On Strategist tier, yes · that’s the whole point of the engagement. On Growth System, no · Growth System is the agency function for that metro. On the Diagnostic, the question doesn’t apply (it’s a one-time audit, no execution).
Why don’t you offer a smaller package than the Diagnostic?
Because the free PI Authority Scorecard already does that work. 12 yes/no questions, instant PDF, 8-minute Loom walkthrough. If the Scorecard doesn’t expose enough, the next honest step is the paid Diagnostic, not a half-priced one. Half-priced audits produce half-useful roadmaps.
How is “one firm per metro” enforced when I sign?
On Growth System, the engagement letter names the metro and the practice area. While that engagement is active, I will not accept a Growth System engagement from a direct competitor in the same metro. The Diagnostic is one-time and not a competitive commitment. The Strategist tier is capped at two engagements globally at any time, which has the same effect by scarcity.
What if our firm is outside the US, UK, or Canada?
I work in those three jurisdictions only. Legal framing, claimant search behavior, and authority signals diverge enough beyond them that the method would have to be re-engineered. If you’re outside the three, I’ll say no rather than ship a half-fit engagement.
Two free steps. One paid one.
A clean entry path that doesn’t require you to know which engagement is right before you’ve done any structural work.
Run the Scorecard
90 seconds. Free. 12 yes/no questions across the four pillars. PDF + 8-minute Loom emailed instantly.
Book the Diagnostic
10 days. $4,500. The roadmap that names exactly what’s broken, or you don’t pay.
Decide the next engagement
Growth System or Strategist. With the Diagnostic in hand, the decision is structural, not speculative.