Three engagement depths. One framework.
The PI Authority Engine applied at three depths: a fixed-price Diagnostic that names what is broken, a Growth System retainer that builds and operates the asset, and a Fractional Strategist who owns the strategy across every vendor on your roster.
All three tiers are the PI Authority Engine, applied at different depths.
The PI Authority Engine is a four-pillar method built on Google’s published patents and peer-reviewed semantic SEO research: Technical Stability, Intent Capture, Authority and Entity Reinforcement (which includes Local Entity Reinforcement via Google Business Profile), and Case Acquisition Optimization.
The Diagnostic assesses the Engine against your firm’s current state. The Growth System builds, deploys, and operates the Engine month after month. The Strategist makes the Engine your firm’s internal decision lens across every vendor.
See the full PI Authority Engine ›The PI SEO Diagnostic
Find out what is blocking signed cases at your PI firm, in 10 days.
A senior strategist runs a four-pillar diagnosis on your firm’s site and delivers a ranked, sequenced roadmap. Nine deliverables. A 60 to 90 minute recorded walkthrough. Owned outright by your firm. One strategist, no junior delegation.
PI firms with 5 to 50+ attorneys, $2M to $30M+ annual revenue, currently running an unsatisfactory SEO program, led by a Managing Partner, Founder, CMO, or Growth Lead who wants a named diagnosis before committing to a retainer. Not for solo practitioners, non-PI practice areas, or firms wanting a $500 audit.
In 10 days, you know exactly why your firm is not ranking for the cases worth signing, or you do not pay. Diagnostics capped at three per month. Behzad runs every one personally.
The PI Authority Growth System
Stop renting rankings. Start owning a case acquisition system.
The monthly retainer that turns ranked pages into signed case inquiries, for personal injury firms ready to compound for 6 to 12 months. Full execution of the PI Authority Engine: Technical Stability, Intent Capture, Authority Reinforcement (including Local Entity Reinforcement via Google Business Profile), and Case Acquisition Optimization. Direct strategist delivery. Every asset owned outright by your firm.
Personal injury firms with 5+ attorneys, $2M to $30M+ annual revenue, US, UK, or Canada, that can commit to a 6 to 12 month engagement window and measure marketing in signed cases, not impressions. Territory exclusivity: while your engagement runs, no direct competitor in your metro can hire this engine.
Month 1 fixes the foundation. Months 2 to 3 fix structure. Months 4 to 6 build authority. Month 6+ compounds. The kind of organic position that lets you step back without the case flow dropping. Two of five metro slots remaining for Q3 2026.
The Fractional PI Search Strategist
One accountable owner of your firm’s organic case acquisition, across every vendor, every page, every quarter.
Senior strategic leadership for PI firms past the execution stage. Embedded with your in-house team, your existing agencies, and your developer, setting direction, owning the roadmap, and governing every vendor under one strategic frame. No content writing. No code commits. No ad management. One direction, one owner, one accountable point of failure. The PI Authority Engine becomes your firm’s internal decision lens.
PI firms with 5 to 50+ attorneys, $2M to $30M+ annual revenue, already running an in-house SEO team, an outside agency, or a mix, where results have plateaued, decisions are scattered, and no single person owns the strategy. Managing partners who think in business outcomes.
One direction source above your vendors. Vendor reports stop being the ceiling of insight. Case mix shifts with a controlled query network. Reporting moves from impressions and rankings to signed cases, qualified intakes, and acquisition cost. First 30 days are evaluative by design.
Where do most firms start?
Most firms start with the Diagnostic. It establishes the baseline before any retainer is committed, names which pillar is leaking signed cases, and gives a sequenced roadmap your firm owns regardless of who runs it next. The Growth System is the natural sequel for firms that want the same strategist to build and operate the asset. The Strategist tier is for firms that already have execution capacity and need one owner above it.
Not sure which tier fits? The free PI Authority Scorecard scores your firm against the four pillars in roughly six minutes, and tells you which engagement depth matches your firm’s current state.
Pick the route that matches where your firm is right now.
Diagnostic
For partners who want a named diagnosis and a sequenced roadmap before committing to any retainer. $4,500, 10 days.
Request a DiagnosticScorecard
For partners not ready to engage but who want to know where their firm stands across the four pillars. Free, six minutes.
Get the ScorecardFit Call
For partners who want to talk through fit, scope, and exclusivity with the strategist directly. 30 minutes.
Book a fit callFrequently asked questions.
What is the difference between the three tiers in one sentence each?
The Diagnostic names what is blocking organic case acquisition. The Growth System builds the asset month after month. The Strategist owns the strategy across every vendor and team that touches it.
Do I have to start with the Diagnostic before the Growth System or Strategist?
No, but most firms do. The Diagnostic establishes the baseline before any retainer is committed and gives a sequenced roadmap your firm owns regardless of who runs it next. Firms that already have a recent third-party audit and a clear direction can scope directly into the Growth System or Strategist tier on a fit call.
Will you work with our existing agency or in-house SEO team?
The Strategist tier is built for exactly that scenario. The Growth System is direct strategist delivery, so it tends to replace agency execution rather than coexist with it. The Diagnostic is vendor-agnostic by design and is often used to evaluate an existing program.
Will you work with our firm’s direct competitors?
No. Both the Growth System and Strategist tiers carry strict territory exclusivity. While your engagement runs, no direct competitor in your metro can hire either engine. Five metro slots open per quarter for the Growth System. Two engagements global maximum for the Strategist.
What is included and what is not included across the tiers?
Included across all three tiers: strategy, structure, entity governance, conversion architecture, and direct strategist access. Not included at any tier: content writing as a commodity service, link building from PBNs, paid media management (Google Ads, LSAs, Meta), or pushing code to your website. The Growth System commissions and governs 4 to 8 high-authority pieces per month; it is not a content sweatshop.
What is the refund or exit logic?
The Diagnostic is refined until the roadmap is crystal-clear. The Growth System carries a Month 1 Roadmap Guarantee plus 30-day notice exit after Month 3, with no clawbacks and full asset ownership. The Strategist tier carries a 30-day evaluation guarantee: if not the right fit by day 30, you keep the diagnostic memo, the 6-month roadmap, and the vendor scorecard, all in your firm’s name.
What is the geographic scope?
US, UK, and Canada. All three tiers. PI-only.
Is the work done by Behzad personally or by a team?
One strategist per engagement, no junior delegation. Behzad runs every Diagnostic personally. Growth System and Strategist tiers are direct strategist delivery. This is why the Growth System is capped at five metro slots per quarter and the Strategist tier is capped at two engagements globally.