Find out what is blocking signed cases at your PI firm in 7 to 10 days.
A senior strategist runs a four-pillar diagnosis on your firm’s site and delivers a ranked, sequenced roadmap. Fixed price. Refundable until it is clear. One strategist, no junior delegation.
Diagnostics capped at 3 per month. Behzad runs every one personally.
Your SEO spend is producing activity, not signed cases. Here is why.
Most PI firms past two years old sit between 2% and 8% on the Worth-to-Index ratio. That means 92 to 98% of the pages Google is crawling on your site are noise. Adding more rarely changes the verdict.
1. Expensive but unclear
The SEO line item is real. The case attribution is not.
2. Outranked where it matters
Competitors hold the queries worth signing while you drop.
3. Structure is brittle
Indexation, schema, internal links degrade silently each quarter.
4. Traffic that does not convert
Visits go up. Signed-case inquiries stay flat.
5. Nobody has named what is broken
Eighteen months of reports, no named diagnosis.
The hidden issues most agencies leave unnamed
Worth-to-Index decay, query-network gaps, entity-recognition deficits, and conversion-pathway friction compound when a generalist agency optimizes for the wrong unit. The Diagnostic surfaces all four with named severity and a sequenced fix order.
If you have been burned by an agency that delivered reports, not signed cases
This is the structural diagnosis they could not give you. $4,500 to find what has been costing your firm six-figure cases per month, refundable until the roadmap is clear.
The Diagnostic runs your firm against the four pillars. In dependency order.
The PI Authority Engine is built on one equation: Ranking State = (Historical Data × Topical Coverage) ÷ Cost of Retrieval. Four pillars move different variables. Skip any earlier pillar and improvements to the later ones leak.
Pillar 1 · Technical Stability
Crawl health, indexation, Worth-to-Index ratio, schema stack, Core Web Vitals.
Pillar 2 · Intent Capture
Practice-area structure, location-page deduplication, Query Network mapping, cannibalization fixes.
Pillar 3 · Authority Reinforcement
Internal-link concentration, entity coverage, attorney authority surfacing, Local Entity Reinforcement via Google Business Profile (NAP consistency, citation alignment, review profile, category accuracy), three-competitor comparison.
Pillar 4 · Case Acquisition Optimization
Function-first layout, YMYL trust signals, intake-form architecture, conversion pathway review.
The Schema Stack we evaluate inside Pillar 1
Organization, Attorney, Service, FAQPage, BreadcrumbList, and Article schema audited for completeness, sameAs alignment, and Knowledge Graph entity consistency. Cross-checked against your Schema Audit baseline.
The Query Network analysis inside Pillar 2
“Car accident lawyer Chicago” is not a keyword. It is a network. Commercial, procedural, informational, and comparison clusters are mapped against your existing pages to surface unsupported commercial pages stalling at positions 8 to 14.
AI search visibility inside Pillar 3
Entity recognition gaps in Google Knowledge Graph, AI Overview citation patterns, and source-context decay are measured against three named competitors in your metro.
The Koray Tuğberk Gübür lineage behind the methodology
Topical authority as computational coverage × historical signal ÷ cost of retrieval. The four-pillar architecture is the operational translation of this model for personal injury specifically.
What the deliverable actually looks like, who is running it, and what is at stake if you wait.
Artifacts you receive on Day 10
- Technical SEO analysis
- Practice-area structure review
- Location-page audit
- Internal-linking analysis
- Authority signal review (including Google Business Profile)
- Three-competitor structural comparison
- Conversion-pathway review
- Prioritized 90-day, 6-month, and 12-month roadmap
- 60 to 90 minute recorded strategy walkthrough
Who runs it
Behzad Hussain. ORCID-registered semantic SEO researcher. Author of the 500-firm PI Schema Adoption Dataset and the PI SERP Authority Report. PI-only. One strategist per engagement.
What is at stake if you wait
One signed truck-accident case at a 33% contingency on a $250,000 settlement returns more than eighteen months of Growth System retainer. The Diagnostic that names which pillar is blocking that case costs $4,500 and takes ten days.
What the first 5 minutes of a Diagnostic look like
A 90-second Loom recorded by Behzad. Captions on. No music. Single camera.
“In 10 days you will know exactly why your firm is not ranking for the cases worth signing, or you do not pay.” The Refinement Guarantee · refundable until clear
Built for, and not for. The honest fit gate.
PI partners pattern-match commodity vendors in three seconds. The disqualification table is here so you can rule us in or out before booking.
| Built for | Not for |
|---|---|
| PI firms with 5 to 50+ attorneys | Solo practitioners or 1 to 4 attorney firms |
| $2M to $30M+ annual revenue | Non-PI practice areas |
| US, UK, or Canada | Firms wanting a $500 audit or free call |
| Currently running an unsatisfactory SEO program | Firms unwilling to share analytics access |
| Led by Managing Partner, Founder, CMO, or Growth Lead | Firms expecting execution in the same engagement |
Not ready for a paid Diagnostic? Run the 90-second PI Authority Scorecard →
The offer. Fixed price. Named outcome. Refundable until clear.
Price
$4,500 fixed
No tiers. No starting-at. No mid-engagement scope changes.
Timeline
7 to 10 business days
Day 1 onboarding through Day 10 walkthrough.
Guarantee
Refundable until clear
Refined until the roadmap is crystal-clear to you and your partners.
What you have to do
One hour kickoff plus a 60 to 90 minute walkthrough plus analytics access. That is it.
What you do not get
Keyword research execution, content writing, link building, schema deployment. The Diagnostic names the work. Execution belongs to your team, your agency, or the Growth System.
| Free agency audit | Generic crawl tool | PI SEO Diagnostic | Enterprise audit | |
|---|---|---|---|---|
| Price | $0 | $500 | $4,500 | $25K+ |
| Deliverable | Pitch deck | Crawl errors | 9 deliverables + roadmap | Multi-month project |
| Specialization | Generalist | None | PI-only | Generalist |
| Owned by you | No | Yes | Yes | Maybe |
What happens between booking and the call. Visible, by design.
Most vendors hide the post-booking sequence. We surface it. The trust transfer happens before you sign, not after.
Show Bonus · Pre-Call Audit Snapshot at T-24h
Twenty-four hours before the call you receive a 5-page PDF: keyword visibility vs your nearest competitor, three Google Business Profile gaps, one technical issue flagged on your highest-value page, and which of the four pillars looks like your biggest current gap. Ninety minutes of asynchronous work, delivered before we meet. Conditional on confirmed attendance.
Five short emails, T-7d through T-1d
Why most PI firms hit a case-volume ceiling. Why traffic-focused SEO fails personal injury. An anonymized case study. The four pillars in dependency order. What tomorrow’s call will reveal. No pitch.
Five 90-second Looms, T-7d through T-10min
Pre-handled answers to the five objections PI managing partners surface in every fit call. We tried SEO before. Why not just spend more on LSAs. Our MP does not believe in SEO. We already have an agency. Can you guarantee rankings. Watched on your schedule, not ours.
Calendly + Google Meet, no friction
Confirmation at T+0. Prep brief at T+1h. Reminder at T-24h. Final reminder plus optional SMS at T-1h. Reschedule freely up to four hours before the call.
The three-step path. Day 1 to Day 10.
Book the call or request the Diagnostic
30-minute fit call or direct request. Calendly intake, 5 questions, soft-DQ gates for non-PI and sub-5 attorney firms.
Day 1 kickoff and access setup
45-minute onboarding. Analytics, Search Console, and GBP access. Day 2 audit begins same week.
Day 10 strategy walkthrough
60 to 90 minute recorded session with you and any partners you choose to invite. Roadmap delivered as a written PDF your firm owns outright.
Day 1 · Onboarding Days 2 to 4 · Pillar 1 + 2 Days 4 to 6 · Pillar 3 + GBP Days 6 to 8 · Pillar 4 Days 8 to 10 · Roadmap synthesis Day 10 · Walkthrough
Questions partners actually ask on fit calls.
Verbatim from Diagnostic call transcripts, not rewritten in marketing voice.
We tried SEO before and it did not work. Why is this different?
Almost every PI partner I talk to has run an SEO program for two years, spent six figures, and watched the case count not move. The previous program was a traffic-optimization program. It optimized coverage while neglecting authority and cost of retrieval. The Diagnostic runs the four-pillar Engine against your firm’s specific state and outputs a sequenced fix order. Different framework, different result.
Why not just spend more on LSAs or Google Ads?
Paid channels run $1,000 to $5,500 per signed case depending on metro. Organic, when the system is built, runs $200 to $800 per signed case in mature programs. The honest answer is do not replace paid, pair it. But paid is a renting model. Organic is an asset-building model. The Diagnostic builds the asset that makes paid optional in twelve to eighteen months.
Our managing partner does not believe in SEO. How do I bring this back to him?
This usually means the previous SEO talked about impressions and clicks while the MP cared about signed cases. The Diagnostic delivers in language MPs understand: cost per signed case from organic, organic case share, marginal cases per quarter at the projected investment. Most MPs who said no to SEO say yes to organic case acquisition system.
We already have an in-house marketer or an agency. Do we have to fire them?
No. The Diagnostic is not a replacement for your current marketing team. It is a structural audit you can use to evaluate their work. Several Diagnostic clients keep their agency after, with the roadmap as the new execution scope. Some replace the agency. Some bring the work in-house. The roadmap is yours either way.
Can you guarantee rankings?
No. And that is the answer that should make you trust me. The Google algorithm is not under any vendor’s control. What the Diagnostic does guarantee is a clear structural diagnosis, a sequenced twelve-month fix roadmap, and refinement until the report is crystal-clear. The asset is the diagnosis. Rankings follow execution against the roadmap, on a timeline that is honestly named.
What is the refund policy on refundable until clear?
If the roadmap is not crystal-clear to you and your partners by Day 10, I refine it until it is. If after refinement it is still not clear, the engagement is refunded in full. The guarantee is clarity, not rankings, because no one can guarantee rankings honestly.
Who owns the deliverables?
Your firm. Outright. The report, the roadmap, the recorded walkthrough, the audit data. You can hand it to a different agency next quarter if you choose. There is no lock-in language anywhere in the engagement letter.
What if our firm signs and then the timing slips on our end?
You can pause the Diagnostic for up to 30 days after kickoff without penalty. Beyond 30 days we re-baseline because the data shifts. We do not bill again for the re-baseline.
Can I bring my partners or marketing director to the walkthrough?
Yes. The walkthrough is recorded and the roadmap PDF is structured for forwarding. The intake form asks who would read the roadmap so it is written for that audience.
What happens after Day 10 if we want to engage further?
The Growth System retainer is the natural next step for firms that want execution. The Strategist fractional engagement is for firms that want strategic oversight without bringing the execution in-house. Neither is required. The Diagnostic stands alone as a deliverable.