One accountable owner of your firm’s organic case acquisition. Across every vendor, every page, every quarter.
Who in your firm owns the organic case acquisition strategy? If the honest answer is “no one” or “the agency,” that is the engagement. One senior strategist sits above your vendors and team, sets direction, and is accountable for the result. No content writing. No code commits. No ad management.
Built for the PI firms whose partners want to be cited by other PI partners as the ones running the most defended organic position in their metro. Partner-to-strategist. Team-to-team. Not vendor-to-client.
Direct partner-level access. 30-day evaluation guarantee. One strategist per engagement. No junior delegation.
Honest scarcity. Maximum two strategic engagements concurrent globally. One per metro. Currently 1 of 2 slots filled.
Strategy lives nowhere in most $5M+ PI firms.
Most firms past $5M are not underperforming because their tactics are wrong. They are underperforming because nobody owns the strategy.
Pattern 01. Strategy lives nowhere.
No single accountable owner of organic strategy across in-house, agencies, and developers. Partners adjudicate SEO disputes between vendors at every monthly call.
Pattern 02. Vendor reports look fine. Cases do not arrive.
Your monthly report shows traffic growth. Your intake team flags weaker calls. Nobody connects the two.
Pattern 03. You hired execution. You needed leadership.
An agency builds the site, runs ads, writes blog posts. None of it produces a coherent organic asset the firm owns.
$61.7B total US personal injury market in 2025. 164,000+ PI attorneys competing for the same query networks. Winners are not the firms with the biggest agency. They are the firms with the clearest internal direction.
The same four pillars. Governed, not executed.
The Fractional PI Search Strategist is the governance layer of the PI Authority Engine. Same four pillars. Instead of running them inside one engagement, the Strategist sets direction across every vendor, every page, and every team that touches them. The Engine becomes the firm’s internal decision lens.
01. Technical Stability
You stop arguing with developers about indexation. One strategy owns the technical roadmap. Pillar 1.
02. Intent Capture
You stop fighting the agency over keyword targeting. One strategy owns the Query Network map. Pillar 2.
03. Authority Reinforcement
Local Entity Reinforcement via Google Business Profile, on-site schema, and external citation profile, governed under one strategy, not three vendors. Pillar 3.
04. Case Acquisition Optimization
You stop wondering why rankings rise and cases do not. One strategy owns the conversion architecture. Pillar 4.
Agencies execute tasks. A strategist owns direction.
A fractional CMO governs every marketing channel and is not PI-specialized. An agency is a vendor with execution capacity. The Strategist sits above your vendors on organic only, PI-only, and is accountable for the case-acquisition outcome.
| SEO agency | Fractional CMO | Fractional PI Search Strategist | |
|---|---|---|---|
| Scope | Execution capacity | All marketing channels | Organic case acquisition only |
| Specialization | Multi-vertical | Multi-vertical | PI-only |
| Sits above your vendors? | No, is a vendor | Yes (all channels) | Yes (organic only) |
| Writes content or pushes code? | Yes | No | No |
| Owns ranking outcomes? | Reports rankings | Not directly | Yes |
Agencies execute tasks. CMOs govern channels. The Strategist owns the organic case-acquisition direction your existing vendors and in-house team already report to.
Why this tier does not publish case studies.
Two strategic engagements run concurrently at any one time. Outcomes are held in confidence by request of partner clients because organic strategy intelligence is competitive collateral inside a metro PI market. Your strategy and rankings data will be held in the same confidence.
Process artifacts
Redacted sample diagnostic memo. Redacted 6-month strategic roadmap. Redacted vendor scorecard. Redacted monthly strategic memo. A 90-second Loom of the first 30 days of an engagement is below in the engagement model.
Who is running it
PI exclusive (US, UK, Canada). Certified Semantic SEO Expert. ORCID-registered researcher. Creator of the PI Authority Engine. Methodology lineage: Koray Tugberk Gubur. Strategic oversight only, never execution.
Stakes
A firm running three vendors, an in-house marketing manager, and a developer, with no single accountable strategy owner, burns $20K to $60K per month in coordination overhead, duplicate work, and reversed decisions. None of it appears on the agency invoice.
| Before the strategist | After the strategist |
|---|---|
| Partners adjudicate SEO disputes between vendors | One direction source |
| In-house team works on tactics with no priority | Strategic priority attached to all work |
| Agency reports are the ceiling of insight | Strategist challenges work product harder |
| Intake case mix from random keyword wins | Case mix shifts with controlled query network |
| Reporting: impressions and rankings | Signed cases, qualified intakes, acquisition cost |
Territory exclusivity
One engagement per metro. Two engagements global maximum. While your engagement runs, no direct competitor in your metro can hire it. This scarcity is real and load-bearing. It is the discipline that protects what your firm is paying for.
What the strategist does not do
No content writing. No link building. No code commits to your website. No Google Ads, LSAs, or paid media management. Strategic oversight only.
What the first 30 days of a Strategist engagement look like.
Three phases. One owner. The first 30 days are evaluative by design.
90 seconds. Behzad walking through the first 30 days, on screen. Single take.
- Phase 1. Diagnosis (Weeks 1 to 3). Audit current state across every vendor, the in-house team, and the developer. Output: diagnostic memo plus prioritized 6-month roadmap.
- Phase 2. Direction setting (Weeks 4 to 8). Direction routed to developer, content team, and digital PR partner. One direction. Multiple executors.
- Phase 3. Governance (Week 9 onward). Weekly or biweekly strategy calls. Written vendor review. Intervention when execution drifts. Quarterly executive briefings tied to signed cases, qualified intakes, and case mix.
Year-1 Graduation Asset.
At 365 days, the firm receives a printed, bound case study of its own 12-month transformation. Saddle-stitched, cotton cover, partner-grade. It is the relationship anchor at the anniversary. Strategist clients also receive it.
Senior PI SEO leadership for firms with a team but no strategy.
- Investment
- $10,000 to $15,000+ per month
- Minimum
- 3 months
- Ideal length
- 6 to 12 months
- Concurrency
- Two engagements global maximum
- Territory
- One engagement per metro
- Booking
- By call, not form
Six named work products.
| Cadence | Strategy calls, weekly or biweekly with decision makers |
|---|---|
| Documentation | Monthly strategy memos. Direction, decisions, priorities in writing |
| Direction | Roadmap ownership across four pillars, sequenced and defended |
| Oversight | Written vendor review and audit scorecard |
| Access | Direct advisory access via Slack or WhatsApp between calls |
| Reporting | Quarterly executive briefings tied to signed cases and intake |
Strategist-tier bonus stack.
These are not standard line items. They are surfaced for partners evaluating the tier, then deployed in conversation, not in a proposal document.
Quarterly Authority Audit
Three-page status report every 90 days on Pillar 1 and Pillar 3 state. Paper trail for whether the work is compounding.
Custom Pillar 3 entity governance
Google Business Profile, on-site schema, and external citation profile, governed as one entity stack instead of three workflows.
6-month Pillar Priority Plan
Custom sequencing document delivered within 7 days of signing. Partner-side dependencies named explicitly.
Direct partner access, first 30 days
Direct Slack or WhatsApp to Behzad. After 30 days, communication routes to the standard cadence.
ROI math.
| If your firm signs | At average contingency on | Strategist tier pays back in |
|---|---|---|
| 1 additional truck case per quarter | $250K, 33% fee | ~7 months of retainer per quarter |
| 1 additional MVA case per month | $75K, 33% fee | $25K per month recurring, 2x retainer monthly |
| 1 wrongful-death case in Year 1 | $1M+, 33% fee | 2+ years of retainer |
This tier is priced against the marginal case the absence of strategy is leaking each quarter.
30-day evaluation guarantee.
The first 30 days are evaluative by design. If the engagement is not the right fit by day 30, the firm keeps the diagnostic memo, the prioritized 6-month roadmap, and the vendor scorecard. All assets in the firm’s name. After day 30, exit anytime with 30 days written notice.
Comparison vs other tiers.
| PI SEO Diagnostic | Growth System | Strategist Fractional | |
|---|---|---|---|
| Question answered | What is blocking organic case acquisition? | How do we build the system? | Who owns it across vendors? |
| Role | Auditor | Architect | Strategic owner. Vendor governor. |
| Investment | $4,500 one-time | $5K to $12K / mo | $10K to $15K+ / mo |
| Length | 7 to 10 days | 3-month min | 3-month min |
| Page | Diagnostic | Growth System | This page |
Book a Strategic Fit Call.
If you are the partner who built the firm and want it to outlive your day-to-day involvement, this is the engagement. One strategist. Two firms globally. Yours, or your direct competitor’s.
- Book a 30-minute scoping call. A 24-hour prep brief is sent before.
- Scoping call within 5 business days. Both sides confirm fit.
- Written engagement memo within 7 days if fit is confirmed.
- Phase 1 kickoff within 14 days of signed memo.
Two engagements global maximum. One per metro. Currently 1 of 2 slots filled. The scarcity is real. It is the discipline that protects what your firm is paying for.
If you are not ready to book a call, a quarterly Loom from Behzad with one specific observation on your firm’s site is the long-cycle reopener. Reach out and ask to be added to the reopener list.
Ten questions partners ask.
How is the engagement priced across the $10K to $15K+ range?
Pricing is set against firm size, vendor count, query-network complexity, and ambition of the 12-month roadmap. The minimum monthly is $10,000. The ceiling is open above $15,000 when the scope warrants it. Confirmed on the scoping call.
What is the minimum commitment, and why?
Three months. Strategic direction takes 3 to 4 months to ratify across in-house, agency, and developer. Anything shorter is consulting, not governance.
How is this different from an SEO agency?
An agency executes tasks. The Strategist sets direction and governs vendors. The strategist sits above the agency, not next to it.
How is this different from a Fractional CMO?
A Fractional CMO governs every marketing channel and is not PI-specialized. The Strategist is PI-only and governs organic case acquisition only.
How does the strategist work with our existing agency or in-house team?
Embedded above them. Direction flows from the strategist. Execution stays with the existing team. Vendor scorecards are written quarterly.
Will the strategist work with our firm’s direct competitors?
No. One engagement per metro. Two engagements global maximum. Territory exclusivity is enforced for the duration of the engagement.
What if the engagement is not the right fit by day 30?
Exit at day 30. The firm keeps the diagnostic memo, the 6-month roadmap, and the vendor scorecard. All assets in the firm’s name.
How is success measured?
Signed cases, qualified intakes, case mix, and organic acquisition cost. Rankings and impressions are tracked but are not the reporting ceiling.
What happens at engagement end? Is there a handoff?
Yes. At Year 1, a printed, bound Graduation Asset documents the firm’s 12-month transformation. The strategic roadmap is handed to the in-house team or the next governance partner.
Why personal injury only?
PI is the only vertical where the framework, the query networks, and the entity work compound across firms. Multi-vertical strategists dilute pattern recognition. PI-only sharpens it.