Free Schema Markup and Entity Audit for PI Law Firms
Claim a free Structured Data Audit for your personal injury law firm, a line-item review of your Schema.org markup and entity signals, scored against 500 PI firm websites. See exactly why Google, AI Overviews, and answer engines may not yet recognize your firm as a trusted entity, and what it takes to win Google Rich Results, AEO, and GEO visibility.
Run the Free Schema & Entity Audit
Four fields · 60 seconds to submit · 100% free
- 100% Free
- No Signup
- No Credit Card Required
- No Hallucinated AI Analysis
- Manual Schema Audit by Behzad Hussain
This free Structured Data Audit reviews your firm’s Schema.org markup at the entity layer, the same signals behind Google Rich Results, Brand Entity Recognition, and Brand Context Optimization. It grades 25 attributes across five dimensions: Organization, Attorney (Algorithmic Authorship), Authority, Content, and Technical Hygiene.
As search shifts toward Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), schema markup is how you tell Google, AI Overviews, and answer engines what your firm is and why it deserves to be cited. Firms with complete entity coverage are the ones these systems recognize, quote, and rank; firms without it stay invisible at the entity layer no matter how much content they publish.
Submitting the form takes about 60 seconds. Your scored report, with line-item fixes and a short Loom walkthrough, is sent to your email within 24 to 48 hours, personally graded by Behzad through the first 50 audits.
Benchmarked against the Schema Markup Adoption Dataset · 500 personal injury law firm websites (Hussain, 2026) · ORCID-registered researcher · Manual audit, no AI hallucination
Five dimensions. Twenty-five attributes. Graded the same way against every firm.
The rubric mirrors the PI Authority Engine at the schema layer, anchoring in Pillar 1: Technical Stability and Pillar 3: Authority and Entity Reinforcement, including Local Entity Reinforcement via Google Business Profile.
Organization
Whether your firm exists as a structured entity at all. GBP-aware sameAs validation in Check 1.4.
Attorney (Algorithmic Authorship)
Whether your attorneys carry their own entity weight.
Authority + Citations
Whether external signals align with on-site schema. Check 3.5 triangulates GBP, schema, and citation profile.
Content + YMYL
Whether your content connects to your attorney entities.
Technical Hygiene
Whether the plumbing actually works.
The audit report. 6 pages. Scored. With line-item fix recommendations.
Every finding maps to a concrete outcome: Google Rich Results eligibility, cleaner Brand Entity Recognition, and stronger Brand Context Optimization so Google and answer engines can place your firm correctly.
The 25-point scorecard
Every attribute marked Pass, Partial, or Fail, with the specific finding and what it means.
The band verdict
One of four bands: Knowledge Graph Ready, Entity Partial, Schema Active & Entity Missing, or Schema Underbuilt.
The 4-minute Loom commentary
Behzad walks through what each section’s score means at the entity-layer level.
Every report opens with three high-signal checks.
Ahead of the full 25-point pass, a Quick-Look surfaces what is already visible from your public Schema.org markup:
- Organization schema status: deployed with sameAs, deployed without sameAs alignment, or not detected.
- Attorney schema deployment: full coverage across attorney bios, partial coverage, or absent (the Algorithmic Authorship signal).
- GBP and on-site schema alignment: aligned, misaligned on named attributes, or GBP not detected.
The full 24 to 48 hour report goes deeper across all 25 checks. The Show Bonus is the partial deliverable that proves the rest will be worth the wait. Personally graded by Behzad through the first 50 audits.
The 500-firm research that built this rubric.
The audit’s rubric is derived directly from the Schema Markup Adoption Dataset, a structural analysis of 500 personal injury law firm websites published in 2026. Every check reflects a pattern that distinguishes top-quartile entity coverage from bottom-quartile across the dataset.
deploy basic Organization schema
ship a complete Schema.org sameAs block
reach Algorithmic Authorship complete
The audit grades your firm against those benchmark percentages, attribute by attribute, so you know exactly where your entity coverage ranks for Google Rich Results, AEO, and GEO.
Built for technical buyers and rigor-respecting partners.
Twenty-five checks against the 500-firm benchmark. This audit is built for buyers who can read the underlying methodology.
Built for
- PI law firm marketing leads
- In-house SEO and dev at PI firms
- Managing partners curious about technical depth
- SEO consultants serving PI verticals
- PI-adjacent vendors evaluating PI sites
Not for
- Solo practitioners
- Non-PI practice areas
- Firms whose websites are less than 6 months old
- Firms looking for a full-site SEO audit (the Diagnostic is for that)
Three steps. About 60 seconds to submit.
Submit your URL and 3 short fields
Website URL, firm name, primary metro, and work email. About 60 seconds, no signup.
Behzad audits within 24 to 48 hours
Phase 1 is a manual Structured Data Audit: personally graded by Behzad through the first 50 audits, no AI hallucination. A deliberate positioning move.
Get the scored report by email, plus a 5-email follow-up
Six-page PDF with line-item findings, a four-minute Loom, and a five-day sequence explaining each dimension for AEO and GEO.
Managing partner instead of technical lead? Run the PI Authority Scorecard instead (for managing partners)
Eight questions. Answered the way a technical buyer would ask them.
Is the audit free?
Yes. No credit card, no upsell required to receive the report. The audit is free because it serves a strategic purpose: surfacing structural gaps that may justify a paid engagement, but only if the firm decides the gaps are worth structurally addressing.
How is this different from a free Schema.org validator run?
A Schema.org validator tells you whether your schema parses. This audit tells you whether your schema coheres into a recognized entity, graded against the 500-firm Schema Markup Adoption Dataset (Hussain, 2026). Validation is mechanical. Entity-coverage assessment is structural.
Will Behzad see my site’s data? Is it confidential?
The audit reviews publicly accessible page source only, the same data any Google crawler accesses. No login required, no internal data accessed, no firm intelligence shared beyond what is already public. Submissions are stored in a private audit queue; not shared, sold, or used in case studies without explicit written permission.
Why is this audit specific to PI?
The 500-firm dataset is exclusively personal injury law firms. The benchmark percentages, the entity patterns, the YMYL trust signals, and the regulatory-compliance framing are calibrated for PI specifically. The methodology translates across legal verticals; the benchmark does not.
How is this different from the PI Authority Scorecard?
The PI Authority Scorecard is a 12-question diagnostic across all four pillars of the PI Authority Engine, built for managing partners. The Schema Audit is a 25-attribute deep-dive on the entity layer (Pillar 1 and Pillar 3), built for technical buyers, marketing leads, and SEO peers. Different question, different depth, different audience. Both route to the same downstream funnel.
What happens after I get the audit?
You receive 5 short emails over 7 days, each explaining one of the audit’s five dimensions in depth. No phone calls, no pushy follow-up. If you want a strategic engagement at the end of the sequence, three options are offered: the free PI Authority Scorecard, the paid PI SEO Diagnostic, or the Fractional Strategist tier. No urgency, no scarcity, no pressure.
What if I do not understand schema markup at all? Is this still useful?
Yes. The report includes plain-English explanations for every attribute and every band verdict. The audit is forwardable: most managing partners who submit forward the PDF to their developer or external agency for direct line-item action. The 4-minute Loom commentary explains what each section’s score means in operational terms, not technical terms.
Will the audit recommend specific vendors or affiliate products?
No. The audit is methodology-pure. The only paid engagements mentioned at the end are Behzad’s own (Diagnostic, Strategist). No affiliate links, no third-party tool recommendations, no kickback economics. The audit is built to assess structural state, not to upsell tools.