Book a call. If your firm isn’t a fit, I’ll tell you within ten minutes.
No pitch deck. No funnel. No free “audit” written by a bot at 3 a.m. Fifteen minutes with the person whose name is on the door.
Pick a time on the right
What actually happens on the call.
Because you’ve probably had a discovery call that turned into a 45-minute pitch. This one isn’t that.
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0 to 3 minYou tell me about your firm. Practice area focus, market, current lead flow, what’s broken.
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3 to 10 minI ask three or four specific questions. If I can already see the diagnosis, you’ll hear it here.
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10 to 15 minOne of two outcomes. Either I explain how I’d approach the work and what a first engagement looks like, or I tell you it isn’t a fit and point you toward what actually is.
You’ll leave with a real answer, not a follow-up sequence.
Who this isn’t for.
I say no to more calls than I say yes. Reading this before booking is the fastest filter.
- Firms outside personal injury. I built my method on PI. Family, criminal, immigration, IP: talented people work there, but not me.
- “Content mills” or “AI-first” retainers. If the plan is to publish 200 low-quality pages a month, this isn’t the conversation.
- Sub-$3,500 per month total marketing budget. Below that number, organic acquisition can’t move fast enough to matter. Local Services Ads or referrals are a better first dollar.
- “Just tell me your rates.” Rates depend on your market, competition, and the state of your site. Ten minutes on a call gets you a real answer.
Prefer to write first.
Not everyone is ready to book a call cold. That’s fair.
Send an email with a couple of sentences on:
- Your firm, city, and practice area focus.
- What made you land on this page (a specific article, a search, a referral).
- The single question you’d want answered in the first ten minutes of a call.
I read every email personally. Response time is one business day.
What people ask before they book.
Do you charge for the call?
No. If I’m not the right fit and the call still helped you diagnose something, that’s the return.
Will you sign my NDA before the call?
No, and neither should any consultant who has not read your business. Nothing you share on a fifteen-minute call is unique to your firm; the diagnosis is the value.
Do you work with more than one firm per city?
Rarely. If your competitor already engaged me, I’ll say so before minute five.
How soon can you start?
I take one to two new engagements per quarter. The call decides which quarter.
What if I just want a page reviewed, not a full engagement?
I do one-off site audits occasionally. Ask on the call and I’ll tell you if there’s a slot.
Write to me instead.
If a calendar slot is the wrong shape for what you want to ask, use this instead. It reaches the same inbox and the same person.
I read every message personally. Response time is one business day. Would rather talk? Pick a time at the top of this page.